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BBT July/August 2018
July/August 2018
For Business, Corporate Travel & Meeting Buyers & Arrangers

nudge theory

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Author Steve Martin will deliver a keynote speech at the Business Travel Show
22 Feb 2018
Using the science of persuasion to drive policy compliance
Author Steve Martin will deliver a keynote speech at the Business Travel Show
22 Jan 2018
BBT caught up with Steve Martin, director of Influence at Work, to find out more about the fundamental rules regarding how people are influenced ahead of his keynote at the Business Travel Show