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CITYJET'S NEW CHIEF EXECUTIVE has pledged to return the loss-making carrier to profit before the Olympic Games start in London.
Christine Ourmieres, the former Air France country manager for both the UK & Ireland and United States, said her short-term objective was to improve the airline's operational efficiency.
She said she had been impressed by the work ethic and network in place at the Air France/KLM-owned airline.
But she said the 2007 acquisition of VLM left some processes within the business slightly fragmented, though she insisted it had been an important step in the growth of the network.
"The airline's revenue has been strong over the recession, but we must now look for opportunities to make the business more efficient," she said.
"The goal is to return the airline to profit by the end of the 2011/2012 financial year. There are signs that we are already on the way to achieving our objective."
Ourmieres was an extremely popular trade figure in the UK before she left to take over the Air France/KLM country manager's role in the US in the third quarter of last year.
It was a surprise to many, therefore, when she returned to the chief executive's position at Cityjet.
Though she has only been away from the UK market for little over a year, she said there had been some noticeable changes.
"When I left for the US the economy was already in crisis. But now that I am back I have noticed that the way in which people communicate and do business has evolved.
"People are trying to be more creative. So, in some respects the crisis has been good because its positive impact on how we do business."
Cityjet is to start a London City-Florence service in the new year.