British Airways has struck an agreement with merchandising distribution system (MDS) provider Paxport to sell its flights and ancillaries, taking advantage of NDC.
Paxport’s technology enables automated transactions between airlines and sellers. The company will help distribute BA products and services to both existing and new customers.
The partnership allows Paxport to provide additional “value-added content” to customers through its MDS. This delivers targeted ancillary products and services.
British Airways’ content will be integrated into Paxport’s solutions including ‘FindandBook’ and ‘PaxShop’, and in addition to search and book capabilities the partnership will allow Paxport to offer booking servicing functionality via the NDC connection.
Paxport Commercial Director Mats Torebrandt said: “In addition to distribution, the further options available via our MDS solution provide our customers with access to high yield ancillary products such as pre-booked seats, custom in-flight services and duty-free purchases, delivering another dimension to this development. Passengers increasingly expect travel enhancing services and are willing to pay for them.”
American Airlines recently announced it was offering “bundles” of ancillary products such as checked bags and seat allocation through its latest NDC connections.