Serviced apartment operator Go Native has announced it will rebrand as Native, with a preview of the new brand set to take place at the Business Travel Show next week.
In addition, the company is preparing to open three flagship aparthotels this year. Empire Warehouse on London’s Southbank will open this spring, while 64 apartments will open in Glasgow’s Anchor Line Building in the summer. Lastly, London Warehouse in Manchester is set to provide 166 suites, along with a brasserie, co-working space, cocktail bar and fitness studio.
The Native team will be on stand B6502 at Business Travel Show to showcase its new branding to attendees. The company will also be giving away one prize of a weekend stay at any of its new buildings opening this year.
Paula Cullen, director of sales and distribution, said: “This is a very exciting time at Native, with our focus on product innovation along with our future growth plans. With three aparthotel openings this year, it will allow us to further build on our TMC and corporate relationships and support them with travellers’ ever-changing accommodation requirements.”