The Global Business Travel Association (GBTA) has renamed its Hotel Committee and Europe Hotel Committee to the GBTA Accommodations Committee ‘to reflect changes in the marketplace’.
The GBTA says the word ‘hotel’ no longer fully reflects the various accommodation options travel buyers are utilising or considering for their travel programmes.
There are also “structural shifts” in how the sector connects to the buying community, according to the GBTA. The organisation believes the title change will allow the committee to have broader reach and will draw engagement from corporate buyers that procure and market alternative accommodation solutions.
In addition to the committee name change, the GBTA says it is beginning the process to update the Accommodations RFP Global Format, which also previously carried the hotel name.