Lufthansa and Austrian have joined SWISS and Brussels Airlines to complete Lufthansa Group’s implementation of Amadeus Fare Families for distribution of new branded fares across all channels.
Amadeus booking agents will now be able to book Lufthansa’s and Austrian’s new light, classic and flex fares for flights departing as of October 1.
LH Group said this move will allow it to increase multichannel merchandising opportunities and “maximise exposure to travellers”.
By branding and separating products and services, LHG will be able to show the full value of each fare family and offer greater transparency on product characteristics as well as terms and conditions.
Buyers will then be able to advise their customers throughout the booking flow, or choose to upsell from one fare family to the next based on individual needs and preferences.
Read an interview with Amadeus MD for UK & Ireland Champa Magesh.