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Airbnb targets event planners

Airbnb for Events

Airbnb has made strides to target the business travel market, and now the house-sharing service is going after the meetings and events segment by offering accommodation alternatives for conferences.

The platform has developed Airbnb for Events, a website plug-in tool that event organisers can use to display homes listed near the venue on an interactive map.

The tool was tested in Australia and New Zealand, with the initial pilot at the Adelaide Fringe festival. Airbnb is now releasing it to event organisers around the world.

Planners can do everything themselves by filling out an online form with details of their event. The Airbnb system then calculates options that match their criteria and automatically creates a personalised landing page for the event with a link that organisers can embed in their event website.

Along with its Airbnb for Work platform, it would appear the home-sharing giant is aiming to disrupt the business travel space.

airbnb.co.uk/events

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