Travel commerce platform Travelport has announced an agreement with Eurostar, making it the first rail operator to sell its content through the Rich Content and Branding solution.
Eurostar will be able to utilise Travelport’s merchandising solution, which will allow it to connect to more than 68,000 online and offline travel agencies and TMCs worldwide.
The solution currently works with more than 260 airlines.
Simon Tyler, head of sales and business improvement at Eurostar, commented: “Our agreement with Travelport demonstrates our commitment to better serve the end traveller and marks a new era of indirect distribution for Eurostar. With visually rich content covering our on-board classes of service and range of fares and offers, agents across the world will have at their fingertips the product information they need to represent our offering in the best possible manner. We’re looking forward to seeing the benefits this provides to our customers and our business.”
Derek Sharp, senior vice president and managing director of air commerce at Travelport, added: “Today’s announcement further enhances and strengthens the cooperation between Eurostar and Travelport. It also marks another significant milestone for Rich Content and Branding as Eurostar is the first rail operator that can display rich content in a way which replicates the consumer experience online.”