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BBT July/August 2018
July/August 2018
For Business, Corporate Travel & Meeting Buyers & Arrangers

Choice Hotels plans Middle East expansion

Choice Hotels is expanding into the Middle East with plans for 8,000 new rooms by 2021.

The hotel chain plans to deliver 25 properties in the UAE and Saudia Arabia in the next five years.

Choice will develop three brands – Clarion, Comfort and quality – across the region.

The announcement follows the signing of a deal between Choice Hotels and Equinox Ventures.

This agreement is the fifth EMEA market portfolio expansion Choice has announced in the last six months. It follows deals related to the co-branding of 19 properties in Germany, Austria and Hungary under the Comfort and Quality brands, and another deal to establish multiple hotels in Belgium.  

Choice is further growing its presence in Germany with two new Comfort brand hotels in Frankfurt and Düsseldorf, and recently launched its upscale Ascend Hotel Collection in the UK and France.

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