Oneworld, the global airline alliance, has named Rob Gurney as its new CEO.

Gurney, an industry veteran, will replace Bruce Ashby who is leaving the role this summer after five years on the position.

He will join Oneworld in October after leaving Emirates where he served as senior VP commercial operations for The Americas.

As Oneworld CEO, he will report to the alliance’s Governing Board, comprising the CEOs of all member airlines, and lead the central alliance team, which is based in New York.

Announcing the appointment, Oneworld Governing Board Chairman Ivan Chu, CEO of Cathay Pacific, said: “Bruce Ashby leaves big shoes to fill – and, in Rob Gurney, Oneworld has appointed someone well able to do so. 

“He takes on the role of Oneworld CEO with a proven track record of successful leadership in key alliance and broader commercial roles within both the Oneworld family and beyond, with all the attributes needed to lead the world’s most highly prized global alliance through the next phase of our development.”

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