PPHE Hotel Group (Park Plaza Hotels Europe) has received planning permission to begin construction on a £180 million development project that will house the Art’otel London Hoxton – the brand’s second property in the capital.

The group calls the site a key opening for the Art’otel luxury collection across Europe. The next phase of construction is set to begin this summer, with plans to open the property in 2023.

The 27-floor building will feature 343 guest rooms and suites, as well as five floors of office space.

The top storeys will offer a lounge, bar, gym and restaurant with views of the London skyline. Meanwhile, the lower ground levels will feature a gallery space that will play host to a rotating calendar of exhibitions, as well as cultural and artistic events.

The ground floor will be used for hotel and separate office entry, with escalators leading to a mezzanine for the reception and a second restaurant.

PPHE Hotel Group is also set to open Art’otel properties in the former Battersea Power Station in 2022 and New York City’s West Chelsea district in 2023. The brand already has a presence in Amsterdam, Berlin, Cologne and Budapest.

Commenting on the Hoxton development, Boris Ivesha, president and CEO of PPHE Hotel Group, said: “We are delighted to be expanding our pre-opening works for this flagship project and bring our wholly owned Art’otel brand to an area of London which is known to be a leading cultivator of arts and cultural programmes at a global level.

“Working with the local and art community will be one of our main priorities and we are already committed to the gallery being open to the public for free use throughout the year. We are looking forward to creating long-term value for the brand and to see Art’otel London Hoxton join Art’otel London Battersea Power Station and the recently announced New York City project, which will be [our] first Art’otel outside of Europe.”


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