Budget hotel chain Travelodge has launched a new format called Travelodge Plus aimed at delivering a more enhanced product.
Travelodge says Plus hotels will offer new ‘budget chic’ rooms with a ‘Tranquillity Zen’ colour scheme aimed at encouraging relaxation. Each room features a king-sized Travelodge Dreamer bed, blackout curtains, USB ports and new bespoke pixel wall art showcasing the UK’s popular business and leisure locations.
There will also be new SuperRooms, the brand’s ‘premium economy’ option featuring Hansgrohe Raindance showers, in-room Lavazza coffee pod machines, irons and ironing boards, larger desks and USB powerpoints throughout.
Public spaces include a new-look version of the group’s Bar Cafe concept, with distinctive zones to suit the needs of business and leisure travellers. These include bar seating with built-in USB and laptop power, more intimate booths and dining benches for groups and a new statement bar.
Travelodge says the new Travelodge Plus format will be rolled out initially through an investment of more than £10 million at hotels in Brighton, Edinburgh, Gatwick airport, London (Waterloo), York and the group’s largest ever new-build property, a 395-room hotel in the City of London.
Peter Gowers, CEO of Travelodge, commented: “The hotel market is following the same path as airlines and retail. Budget hotels launched as niche offers but now dominate the market, with a wider customer base than ever. After investing more than £100 million to upgrade our hotels across the UK, bringing in our ‘premium economy’ SuperRooms and now launching Travelodge Plus, we are now well placed to match the needs of today’s travellers. From businesspeople more used to high-end hotels to those just getting away for a quick break, budget hotels now offer a wide range of travel choices to suit everyone.”