The Hotel Booking Agents Association and ABC Connection have entered a three-year strategic partnership.

The agreement will see them work together on industry research and white papers, and co-branded systems and online tools will be made available to HBAA‘s members.

ABC Connection will be the exclusive provider of hotel and venue content to the HBAA.

Peter Ducker, HBAA Executive Director, said: “ABC Connection has become an industry authority on content and publishing and provides that independent link between our members and their suppliers.

“We will be exploring a number of initiatives to support our members. One of our key objectives is to encourage and nurture innovation that will advance our industry.  

“ABC Connection’s experience and expertise in developing technology tools that simplify processes between agencies and their hotel and venue suppliers will be invaluable in this area.”  

The HBAA, which has an annual buying power of more than £4.7bn, consists of over 75 agent members and 200 hotel partners.

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