Icelandair is offering passengers the option of booking flights through Facebook Messenger.
Facebook’s ‘Stopover Bot’ is the latest example in the rising trend of ‘conversational commerce’.
It also has a flights search function and commonly asked questions feature.
Guðmundur Óskarsson, director of marketing and business development at Icelandair said: “We know what platforms our customers use and want to embrace new ways to communicate and offer valuable interactions with them in that space.
“Through this thinking we hope to position ourselves as more than just an airline but as a software company and the launch of the Stopover Bot is another step towards our aim of customers being able to book a flight anywhere at any time.”