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London tops list of European meeting destinations

View over the House of Parliament from the London Eye

Meetings, events and hospitality technology company Cvent has released a list of the top 25 European cities for meetings and events, with London taking the number one slot.

European cities were previously included in a combined Europe, Middle East and Africa region list, but Cvent says producing a Europe-only report highlights the strength and growing popularity of the region for MICE activities.

The list was compiled based on sourcing activity through the Cvent Supplier Network. In 2017, more than 40 million rooms nights worldwide and US$14.7 billion of business were sourced through the platform, assisting more than 715,000 events globally.

London has taken the top spot for the fourth consecutive year, while German cities accounted for six of the 25 slots on the list. The Hague made its first appearance this year at number 15, making it the second Netherlands city to be included. Lisbon has climbed six places over the past four years to make this year’s top ten.

Cvent says that while other cities didn’t make the top 25, some gained noticeable momentum in the MICE market, including Dubrovnik in Croatia.

Other than London, two UK cities made the list, with Birmingham at number 20 and Manchester at 22. Dublin just missed the top ten at number 11.

The top ten European cities for 2018 are:

  1. London
  2. Barcelona
  3. Berlin
  4. Amsterdam
  5. Madrid
  6. Paris
  7. Frankfurt
  8. Rome
  9. Munich
  10. Lisbon

Tracy Halliwell, director of conventions and events at London Convention Bureau, said: “London is a world-class destination for meetings and events. With fantastic infrastructure, global connections and a variety of hotel rooms and state-of-the-art venues, it’s no surprise to see we have retained the top spot in Europe. We continue to attract leading global events and conferences to the city, and we look forward to showing the MICE community the very best of London’s offerings.”

Chris McAndrews, vice president of marketing for the Cvent Hospitality Cloud, added: “The cities featured in this year’s Top Destinations lists have invested significant time, energy and resources into building premier locations that entice organisations, large and small, to plan meetings and events in the areas. Meetings have become a major economic driver for cities worldwide and because of this positive impact, destinations are pulling out all the stops to attract group business, and we expect to see this healthy competition continue.”

cvent.co.uk

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