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Amadeus expands bus booking service with travel tech deals

Amadeus has announced partnerships with two travel technology firms to bring coach booking to ‘traveller seller network’.

Distribusion, which has bought more than 300 airport bus transfers and intercity coach travel on board throughout 25 European and Asian cities, and cloud-based ticketing management firm Betterez will join Amadeus to provide “easier” options for booking coach travel.

“Travelling by bus is an attractive choice for many, but could be for many more,” said Antoine de Kerviler, head of rail and ground travel at Amadeus. “Bus operators now have a complete package to unlock growth and make a significant footprint in the global travel industry.

“Our two partnerships with Betterez and Distribution could not come at a better moment, when new entrants and market dynamics are pushing towards improving the overall offer and experience.”

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