Taxi firm Addison Lee has announced the next step in its international growth plan with its New York launch.
The move from the company, which is expected to rival Uber, will give it access to a fleet of more than 4,000 vehicles in a marlet worth around £2.2 billion.
From this month, travellers in New York who open managed corporate accounts with Addison Lee will be able to book cars the same way as those in Europe – via a call centre, website and app.
Addison Lee said it will offer the same fixed price standard as they do in the UK and passengers will be able to choose from multiple services including standard, executive and hybrid vehicles.
“After London, New York is the world’s next biggest taxi market, worth £2.2 billion, so it seemed like a natural step for us as Europe’s largest minicab firm,” said CEO Liam Griffin.
“We already have a great number of existing corporate clients in New York, so demand is already there and it’s an opportunity with real scale.”
Addison Lee’s booking and allocation software gas been integrated into a number of existing New York ground transport providers with further development planned for the future.