Global serviced apartment provider Oakwood has announced a strategic partnership with TravelClick, an Amadeus company, to transform its online booking capabilities.
The partnership will enable Oakwood’s systems to integrate with mainstream travel and online booking tools, as well as with travel management platforms. It will allow business and leisure travellers to book its properties immediately online.
Oakwood says the move reinforces its commitment to its business strategy, which focuses on using technology to deliver a better customer experience.
The deal also marks TravelClick’s first venture into the serviced apartment sector. The company’s proprietary iHotelier Booking Engine 4.0 provides a centralised e-commerce platform that allows Oakwood to guide guests through the online booking process with interactive message displays, as well as targeted merchandising and add-on services. In addition, TravelClick’s mobile experience will integrate into Oakwood’s recently-launched mobile app, which allows guests to manage their travel accommodations.
The news comes after Oakwood launched its new website in April 2018.
Chris Ahearn, CEO of Oakwood, commented: “The new, strategic partnership between Oakwood and TravelClick is truly significant in its potential to transform access and availability to furnished and serviced apartments and is an important next step in our long-term technology initiative. Our customers have asked for more streamlined solutions with fewer points of contact, real-time booking and more transparency in pricing. Our new global reservation system will achieve those goals by providing a single, integrated system for pricing and inventory globally.
“TravelClick has a long record of excellence in developing innovative technology solutions for hotels, and by integrating these tools with Oakwood’s robust booking platforms, we’re able to provide an even better and more personalised service for our guests. We’re delighted to take this great step forward and look forward to more exciting updates in 2019.”
Jeff Stuek, president, North America at TravelClick, added: “By moving to the next generation of booking engines, Oakwood is able to continually adapt to changing market conditions and maximise its revenues. We are honoured to work with such a forward-thinking company that is innovating on the furnished and serviced apartment model to provide a personalised experience for today’s most demanding guests.”