The Tourism Industry Council has added representation from the business visits and events sector as part of its strategy to collaborate with the government to improve inbound tourism.

Michael Hirst OBE, chairman of the Business Visits and Events Partnership (BVEP) and deputy chairman of the Events Industry Board, has been invited to become a permanent member of the council by John Glen MP, minister for the arts, heritage and tourism.

BVEP says business visits and events are set to play a crucial role in boosting the UK’s productivity by filling unsold capacity and extending the tourism sector year-round. Proposals for promoting the sector include events focused on the country’s business and cultural offering.

Hirst commented: “It’s clear that business events, and events more generally, should be a big part of the government’s programme to push forward the economy. The industry now has in place strong representation through its umbrella body, the Business Visits and Events Partnership, a joined up approach with government on the Events Industry Board, a voice in parliament through the All Party Parliamentary Group and now the opportunity to make a contribution to the wider visitor economy on the Tourism Industry Council.”

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