Travel booking, ticketing and expense management system SalesTrip has launched a new website for travel professionals and organisations with frequent business travellers.

SalesTrip, a platform released by customer relationship management software firm Salesforce, says it worked with web design agency Xigen to develop a site that would inform its key global business audiences of its Software-as-a-Service (SaaS) proposition and encourage a “behavioural shift” in the sector.

The homepage of the website features a 15-second video that communicates SalesTrip’s offering, as well as a return on investment (ROI) calculator to highlight potential savings that could be obtained by using the platform.

SalesTrip says the site focuses on three key audiences – finance leaders, travel managers and sales professionals (the business traveller).

The website was designed to be mobile first.

Marketing director Kate Fletcher commented: “As we establish our unique position in the market, we need to quickly and clearly communicate who SalesTrip is and what benefit our ROI-driven travel and expenses system delivers to target audiences around the world. The website that Xigen has been able to quickly create allows us to engage with these audiences and other key influencers in exactly this manner.”