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Marriott to double in size in Europe after Starwood merger

Marriott International has announced it will double in size when it completes its acquisition of Starwood Hotels and Resorts.

In Europe, the hotel giant will reach more than 123,000 open or signed rooms when Marriott’s 61,000 join with Starwood’s 40,500 rooms as well 21,500 rooms in the pipeline.

The Starwood deal last year was one of the biggest acquisitions in the industry with the purchase a reported $12.2 billion.

The combined firm, which will include the Sheraton, W Hotels and Ritz-Carlton brands, will operate or franchise 1.1 million rooms in more than 5,500 hotels.

Marriott International, president and managing director Europe, Amy McPherson, said: “It’s been an extraordinary time for Marriott.  We signed over 10,000 new rooms in 2015 for the first time in our history, doubling in size since 2010.  Added to this unprecedented growth was the announcement of our Starwood acquisition which is expected to close in mid-2016.  Our momentum is incredible.”

Marriot added it is opening 4,400 rooms this year with central and Eastern regions accounting for 70 per cent of Marriott’s total European development.

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