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BBT March/April 2019 cover
March/April 2019

Amadeus offers seat upgrade bidding service

La Compagnie seats

Amadeus has announced a partnership with Plusgrade – the technology provider that allows passengers to place bids for seat upgrades.

The deal means the technology can now be used by any airline that is signed up with Amadeus.

After purchasing a ticket, passengers place their bids for these services online. They find out if their offer is accepted between 24-72 hours before the flight takes off.

Amadeus said the service will bring benefits to the airlines as they can “capitalise” on empty seats and increased upgrades, generating significant revenue.

"Plusgrade’s mission is to help airlines generate as much revenue as possible from every flight,” said Ken Harris, Plusgrade's CEO.

“Our partnership with Amadeus further strengthens Plusgrade’s ability to innovate, lead and build upon the meaningful revenue streams and enhanced customer experiences for which our signature up-sell solutions are known,” Harris added.

Amadeus senior VP, Airline IT, Julia Sattel, said: “Enhancing merchandising capabilities for our airline customers is a priority for us at Amadeus.

“We have been focusing on developing partnerships in order to deliver additional innovative solutions fast. Through this partnership, Altéa customers will be able to implement this solution much quicker than before.

“Airlines will be able to boost that all-important bottom line, while travellers will gain greatly from the increased choice and flexibility when deciding how they want their flight experience to be,” said Sattel.

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