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Hilton joins Tripadvisor instant booking platform

Hilton and Tripadvisor have announced a partnership to make the hotel giant’s portfolio of 13 brands accessible in Tripadvisor’s instant booking marketplace.

Starting early 2017, travellers will be able to make a reservation at any Hilton property without leaving the Tripadvisor site or app.

"At Hilton, we're always reimagining the experience for our guests and looking for new ways to make travel easier," said Danny Hughes, senior vice president and commercial director, Hilton. "We are committed to working with booking partners, like Tripadvisor, who respect our desire to develop direct relationships with our guests, present our hotels in a fair and equitable manner, and increase the value of both our brands."

Users just click "Book Now" to initiate an instant booking. During the process, Tripadvisor will prominently feature text and branding to let the user know that Hilton will handle the transaction and customer service.

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