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BBT March/April 2019 cover
March/April 2019

BA names fastest-growing SME routes

Santiago, Chile skyline

British Airways has revealed its fastest-growing business travel routes for small to medium businesses (SMEs) in 2018, including non-traditional destinations across South America, Africa and Europe.

The airline’s top 25 routes include Santiago, Chile (pictured), with 18 per cent more SME bookings than in 2017 based on BA’s loyalty programme On Business. The carrier says this suggests businesses are looking beyond traditional markets.

BA’s Gatwick-JFK route – typically more of a leisure service – has also seen a 10 per cent rise in On Business bookings.

Meanwhile, Keflavik bookings were up 39 per cent, Krakow saw a 12 per cent increase and the Nigerian cities of Abuja and Lagos both experienced a 10 per cent rise.

BA’s On Business loyalty programme allows companies to collect points each time an employee travels, which can be spent on Reward Flights or cabin upgrades. Travellers still collect Avios if they are a member of the British Airways Executive Club in addition to the On Business points.

Carolina Martinoli, director of brand and customer experience at BA, commented: “We fly to over 200 destinations around the world. While booking to our traditional business routes remains strong, it’s interesting to see that SMEs, through our On Business programme, are looking to different global destinations to travel to for work.”

James Ashton-Bell, head of international trade at the CBI, said: “2018 was a great year for UK exports, with new records set for innovative British goods and services reaching overseas destinations. Small and scale-up firms are powering this drive, breaking into new markets and discovering that demand for British expertise is ever-growing.”

ba.com

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