Travel and event management company TAG has launched its latest app, TAGgo.

The platform is an updated version of the company’s previous TAG Touring app, which was launched in 2015 for music, media and entertainment customers. It enabled tour and production managers to visualise their bookings in real time, including flight itineraries, hotel rooming lists and budgets, among other features.

TAGgo has been revamped to fit the needs of TAG’s touring and entertainment customers with the launch of several new features that have been designed to make the system more modern and user-friendly, according to the firm. It has also been given a new look following the company’s recent rebrand.

New features include a calendar dashboard to assist with tracking upcoming tour or production activities such as hotel bookings, flights, or meet and greets. This can be viewed on a weekly, monthly, or yearly basis to allow users to keep up to date with current and upcoming bookings.

Users can also customise their profile by choosing their preferred date or time zone and currency.

TAGgo is now available via weblink, providing access to Android and iPhone users. It can also be accessed via iPad and desktop.

Becs Anderson, touring operations director – UK, said: “With TAGgo we are reinforcing our positioning as a highly personal travel company, with these improvements strengthening our premium service. I have found the application to be a real asset to our teams and customers alike, and it is now reflecting TAG’s recent rebrand, in addition to being much easier to use and available for mobile.”

Byron Carr, group touring director, added: “In the fast-paced world of touring, having access to smart technology is crucial and at TAG we always strive to be ahead of the curve with industry-leading solutions. TAGgo has become a vital tool for our customers on the road and these new improvements will not only allow them to tailor the application to meet their requirements, it will also provide them with 24/7 access to their tour on any device.”

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