Aparthotels Adagio has become the latest operator to join the Association of Serviced Apartment Providers (ASAP).

The ASAP is a not-for-profit trade body that has established a set of standards for the serviced apartment industry. It launched the ASAP Quality Programme in 2014, which assesses operators’ apartments against more than 250 service quality, regulatory and safety criteria.

Anja Mueller, director of European operations at Aparthotels Adagio, said: “We are thrilled to be joining the ASAP, one of the biggest associations in our industry. Adagio will be focusing on the UK market in the near future, with many new openings coming into our growing portfolio of aparthotels. It is vital that we work together to build recognition and credibility for the extended stay sector with our customers.”

James Foice, CEO of the ASAP, commented: “The Adagio property portfolio is a very important addition to our membership at this pivotal time in their global expansion – they have announced 50 new openings around the world by 2020. Our association now represents some 190 operators in 17 countries worldwide.”


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