Travel management company CTI has officially rebranded as Amber Road.
Manchester-based CTI, which was created in 2013 after TD Travel acquired hotel booking agency Hotelscene, will continue to be run by CEO Clive Wratten, who has been with the company since 2015.
Amber Road employs around 120 staff and also has offices in Leeds and Bristol in addition to its Manchester head office.
The company was ranked as the 24th largest TMC with annual sales of £72 million in BBT’s 2018 list of the top 50 Leading TMCs.
CTI was acquired by private equity company Endless last year with former ABTA chairman John McEwan beeing appointed as chairman.
Wratten said of the name change: “The Amber Road is the original business travel route, enabling traders to transfer a valuable commodity across Europe and to the wider world. The route provided people with the freedom to grow their own business – a message that resonates with us as a company today.
“We understand that no two businesses are alike, so when it comes to creating bespoke experiences for our clients, customer service has to be at the heart. Using their expertise, our travel professionals make the journey a part of the experience, creating memories that last far beyond the trip.
“Following our investment from Endless last year, this rebrand is a key foundation in our future growth strategy, and I look forward to working with the team to build on this in the coming months.”