Lancaster London hotel is to use beacon mobile tracking technology in its new event app, which launches in January 2015.

The app’s ‘Indoor Positioning’ function provides an interactive map of the venue, enabling guests to quickly locate themselves, other guests/delegates, and areas of interest within the venue.

The new beacons installed by Live Group are devices designed to interact with smartphones as delegates move around a venue. This enables delivery of live location-specific information anywhere a beacon is present.

Toby Lewis, Live Group managing director, said: “This is the first step in our strategy to create a growing number of partnerships with forward thinking, like-minded venues.

“Those hotels who have this technology permanently installed will also save costs for clients who choose to use that venue.”

Read our special report into beacon technology and how it’s being used in business travel

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