Sign up to newsletter

Magazine subscription

BBT March/April 2019 cover
March/April 2019

Eurostar launches new loyalty programme

Club Eurostar logo

Eurostar has launched a new loyalty programme called Club Eurostar, which it says is available for both business and leisure travellers.

Eurostar says membership is offered with no fees or qualifying fares and is comprised of three levels. Points are accrued based on frequency of travel and spend as opposed to their class of service, with members earning one point for every £1 spent. Rewards can be spent on seat upgrades, free tickets and discounted travel, which the company says will be available without blackout dates or fees.

The new programme comes as Eurostar prepares to launch a new self-service app, which it says will allow members to manage their loyalty points, view the discounts they’re entitled to and access lounges without the need for a physical card.

Membership levels include Classique, Avantage and Carte Blanche, all of which offer varying benefits.


The new scheme is grossly unfair to existing members and the accrued value of their points. The goal posts have been shifted so less value is earned on already purchased tickets and 40% reduced value applied to already accrued points. Shameful shameful behaviour towards loyal customers

Michael W's picture
Michael W (not verified)

Add new comment