Sabre Corporation has outlined plans to launch a digital airline commercial platform in what it calls an industry first.
The technology provider said the platform will include innovation in both its Sabresonic passenger service system and Airvision commercial planning products.
Dave Shirk, president of Sabre Airline Solutions, said the company will build on its history of innovation to advance development of a platform that enables ultra-fast shopping, an open microservices hub and an omnichannel experience.
As it unveiled its plans, Sabre said the platform would be brought to market via a phased launch. Starting in Q4 2018, the platform will deliver intelligent retailing in a mobile-first, consumer-grade digital agent interface.
Additional capabilities will follow in stages, including deeper integration across commercial planning, NDC-enabled offer and order management, and expanded global cloud deployment.
Shirk commented: “Our industry-only digital airline commercial platform will give our customer community the competitive edge to truly differentiate their airlines in a very challenging environment. We look forward to partnering closely with our thought-leading customers to bring these innovative solutions and technology to the market.”