Car rental firm Europcar Group has purchased Spanish car-sharing brand Bluemove.

Europcar made the acquisition through its car-sharing subsidiary Ubeeqo as part of a strategy to move into the “urban mobility” sector.

Bluemove, which has been operating since 2011, offers an app giving customers access to a fleet of vehicles in Madrid, Seville and Malaga. It is also due to launch its services in Barcelona and Valencia.

Ubeeqo is already operating in the UK, France and Belgium, with plans to expand to Germany.

Philippe Germond, chairman of the Europcar’s management board, said: “We are pleased that this acquisition strengthens, with Ubeeqo, our leadership in mobility markets and allows us to attract and address new customers.

“We are going to simplify customers’ lives by providing them with solutions that adapt seamlessly to their usage patterns and mobility needs.”

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