Advantage Travel Partnership has become the majority shareholder in the Worldwide Independent Travel Network (WIN) global consortium of corporate travel agents.
London-based Advantage has increased its stake in WIN from 25 per cent to 95 per cent, with German firm Schmetterling maintaining a minority shareholding.
Advantage wants its members to be able to “develop closer relationships” with WIN’s 6,000 agency members across 70 countries, as well as increasing its direct hotel partnerships through WIN’s corporate hotel programme, which currently features 28,000 properties around the world.
Julia Lo Bue-Said, managing director of Advantage Travel Partnership, said: “Advantage is focused on investing in our membership offering and the investment in WIN supports this by providing fantastic growth opportunities for members of Advantage.
“Members will be given exclusive products to create strong content and deals for clients, which will be strengthened further by building direct relationships with international hotel chains, through WIN.”
WIN will continue to be run by CEO Neil Armorgie, who added: “The acquisition by Advantage Travel Partnership will enable a joined-up approach across international waters that provides Advantage members with a strong international offering from the current services offered.
“It will also provide business partners with the opportunity to stretch their reach through the WIN global partner network.”