Licenced black cab app Hailo has officially rebranded as Mytaxi in London with a new enhanced mobile portal.
Hailo announced a deal to merge with Daimler-owned Mytaxi to create Europe’s largest smartphone-based taxi-hailing company in July 2016.
The new Mytaxi app features all of the functionality previously available on the Hailo app, as well as new services such as passengers being able to save their “favourite driver” and a “share journey” option which can alert family and friends of their location and estimated time of arrival.
The company plans to move Hailo for Business accounts to the new Mytaxi Business accounts in April, when it will also be able to invite new clients to sign up for new Mytaxi Business accounts.
Mytaxi CEO Andrew Pinnington said: “We are delighted to be able to bring Mytaxi’s market-leading technology to London, where the iconic black cab is an inextricable part of the city’s heritage.
“The Mytaxi focus is on combining knowledge of what our customers need with real-time data to help our passengers move freely within the cities we service.”
Mytaxi says that switching from Hailo to the new app has been made “super simple” for passengers through a personalised link from their Hailo app to their app download store, which transfers log-in and account details.
Andy Jones, Mytaxi’s UK general manager, said: “We’re thrilled that, following a lot of hard work over the last few months to migrate drivers and passengers across from the Hailo app, Mytaxi has now officially launched in London.
“The result, the latest technology matched with the best in taxi driver expertise, will provide Londoners with a black cab with just one tap.”