Etihad Airways has signed a new multi-year content deal with GDS owner Travelport.

The agreement also includes Etihad’s use of Travelport’s merchandising, business intelligence and digital services.

Travelport Rich Content and Branding allows 68,000 agencies to book Etihad’s flights and ancillaries.

Dieter Westermann, Etihad Airways’ vice president, revenue management, said: “Travelport’s edge in technological innovation, mobile engagement platforms, merchandising and intelligence helps us ensure we have the right content, promoted to the right audiences, at the right time, in the right way.

“This provides us with an important competitive edge, which we value greatly – especially in today’s highly competitive environment.”

Philip Saunders, Travelport’s vice president, air commerce, Europe Middle East, and Africa, added: “Travelport is proud to continue its long-standing relationship with Etihad.

“Today’s announcement is another significant endorsement from the Middle East airline industry for the value our technology leadership, intelligence, and merchandising capabilities provide.”

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