Travel management company The Appointment Group (TAG) has revealed a new brand image that is ‘more reflective of the company’s values’ to mark its 30th anniversary.

The update includes a new logo and website, with TAG saying the image is designed to communicate the company’s “overarching promise as a high-end, service-driven travel and event management company”.

Meanwhile, a new strapline – “Experience More” – is meant to illustrate the common factor that connects all five divisions of TAG – corporate, touring, events, private travel and film and media.

TAG says the project was a collaborative effort between employees, customers and partners, with feedback taken into consideration when deciding on the new identity.

The update follows a recent investment from private equity firm Apiary Capital and the announcement of a new board of directors.

TAG recently acquired Satellite Office Services (SOS) in the US, while the company’s Manchester team has expanded and moved into a larger office.

Steve Barrass, CEO of TAG, commented: “This rebrand is an important milestone in TAG’s history. It is a necessary step ensuring TAG retains its established values, beliefs and enviable reputation whilst developing a new and modern identity, which is essential in such a rapidly evolving and busy industry.”

John Gianquitto, founder and president of TAG, added: “During these 30 years in business, we always strived for quality service by staying ahead of the curve and supporting success. It has been imperative for TAG to always be at the forefront and to constantly keep modernising. Ultimately, we want to have a brand that represents not only what TAG is about, but also that both our people and customers can identify with and be proud of.”

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