Hilton has unveiled plans to bring its lifestyle Canopy by Hilton brand to London.
The hotel chain has agreed a franchise agreement with 4C Hotel Group to open a new property in Aldgate, London in early 2018.
The launch of the new property will follow the opening of the world’s first Canopy by Hilton in Reykjavik, Iceland, this summer.
Gary Steffen, global head, Canopy by Hilton said, “Canopy offers travellers a fresh experience in the lifestyle category with surprising extras and local know how.
“Aldgate was chosen for its proximity to both the stylish City of London and the more edgy and energetic East End,” he added.