Sabre has renewed its distribution agreement with Alaska Airlines to continue providing content through its GDS.

Sabre says the five-year deal also includes the expansion and integration of its technology portfolio with the carrier, including Sabresonic Customer Sales & Service, Revenue Optimizer, Revenue Integrity and Sabre’s Market Intelligence solution.

Shane Tackett, Alaska Airlines’ senior vice president of revenue management and e-commerce, said: “Renewing and strengthening our distribution and technology partnership with Sabre enables Alaska Airlines to extend our brand, enhance our merchandising capabilities and offer guests more options in a competitive environment.”

Wade Jones, president of Sabre Travel Network, added: “This new long-term agreement was the result of collaboration and focus on our common objectives of strengthening operations and driving efficiency through innovative technology.”,

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