Enterprise Holdings is set to introduce its brands to Finland after appointing Lansiauto Group as its franchisee in the country.
Under the agreement, the group will be able to offer its Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands to corporate, replacement and leisure customers in Finland following integration of Lansiauto’s business with its own.
Lansiauto Group is one of Finland’s largest car dealerships and has a rental business, which has seen growth of more than 50 per cent over the last three years. It currently operates 2,500 rental and lease vehicles from several retail locations and will look to add additional airport locations to service both domestic and in-bound customers. Operations at Helsinki airport will begin later this year.
Tommi Koninki, CEO of Lansiauto Group, said: “The initial focus of the partnership will be to grow our daily rental business and explore how additional mobility solutions could meet the needs of our domestic and international customers.”
Peter A Smith, vice president of global franchising at Enterprise Holdings, added: “Finland is a fast-growing market for leisure and business travel, but there is also a huge opportunity to provide mobility services to neighbourhood customers. From a network perspective, this agreement is also significant as it means that we have virtually complete coverage of the European car rental market.”