RevPAR down by 9.6%
Premier Inn, Britain’s largest hotel chain, today (June 16) reported “flat sales” in the 13 weeks to the end of May.
During the quarter, sales fell by 0.2% compared with the same period in 2008 while like for like sales dropped by 7.9%.
It also reported a drop of 9.6% in its Revenue per available room: A common metric used by the hotel industry to indicate performance. (revenue per available room) for the 13 weeks.
Alan Parker, ceo of Whitbread, the owners of the budget chain, said: “Against tough comparatives, Premier Inn has seen flat total sales for the first quarter and like for like sales move backwards by (7.9%) with revenue per available room down (9.6%).
“In the declining market, we have maintained sales through our Business Account card, with total accounts increasing 14% year on year.”
Mr Parker said that in the quarter, Premier opened six new hotels and 838 new rooms.
He said it was on course to deliver some 2,000 new rooms in the UK and overseas this year.
Overall the company, which also owns pub restaurants and a coffee house chain, reported an increase in sales of 2.5%, compared with 2008, for the 13 weeks.