Lufthansa is opening up its API to allow the sale of airline tickets through third-party digital channels.
Developers will now be able to integrate direct booking links for fares from Lufthansa, Eurowings and Austrian Airlines into their web and app-based products.
The suppliers will receive “compensation” for every ticket sold through the API.
“With Open API, the Lufthansa Group is implementing a strategy of open innovation with the purpose of securing access to untapped online marketplaces and expanding ticket sales in future,” the airline said in a statement.
Lufthansa is the first airline to upgrade the Open API to a “fully-fledged sales channel”.
Heike Birlenbach, senior VP sales Lufthansa Hub Airlines said: “With the introduction of the ability to book via the Lufthansa Open API, we are taking the increasing importance of digital sales platforms into account.
“The opportunity to seamlessly integrate booking for flights through the Open API adds an additional channel to the sales and distribution portfolio of the Lufthansa Group. In the end, the customers, the platform providers and the Lufthansa Group will all benefit equally.”
Online ticketing platforms for concerts were given as an example by Lufthansa. It said the ticketing company will be able to use the Open API to link their event calendars with the booking information of the Lufthansa Group airlines and offer customers package deals – concert and flights included.
“From now on, thousands of developers will be able to offer direct access to Lufthansa’s flight booking system,” said Lufthansa development manager, Reinhard Lanegger. “They can increase the appeal of their web- and app-based offers with Lufthansa products and will also receive compensation if the integrated offer leads to bookings on lufthansa.com.”
Lufthansa has plans to expand the API to include ancillary sales later this year.