Travel and meetings engagement consultancy Festive Road has created two ‘business houses’ to develop work with both the buyer and supplier communities.
No. 52 is the brand under which all buyer work will be provided, and No. 25 is the supplier brand.
Festive Road, which was founded by former GBTA director Paul Tilstone and managed with business partner and former Astra Zeneca buyer Caroline Strachan, said the move is a reaction to increasing requests about the re-design of travel programmes in light of “changing market dynamics”.
“The privileged position we hold in the centre of the business travel ecosystem is the core of our business,” said Strachan. “In addition to allowing us to develop more targeted propositions for buyers and suppliers, our clients tell us we bring both sides of the buying journey closer together via our deep knowledge and broad network, underpinned by our unwavering ethics & integrity,” she added.
The company added it intends to make a number of key appointments in the coming months.