Travel commerce platform Travelport has signed a new multi-year agreement with Cypriot carrier Cobalt Air.

The agreement will see the airline use Travelport’s Rich Content and Branding merchandising tool. Cobalt Air’s full content and inventory will be made available for the first time to the platform’s 68,000 connected agencies around the world.

With the merchandising tool, Cobalt Air will be able to display graphically rich content for its branded fares, as well as provide access to its ancillary offers.

Paul Simmons, CCO of Cobalt Air, commented: “Working with Travelport will extend the availability of our flight options and better present our value to travel agencies and travel buyers globally. This agreement is an important part of our distribution activity across Europe and the Middle East and Rich Content and Branding will provide us with a powerful advantage as we widen out the Cobalt Air offering in an aim to bring the world to Cyprus.”

Philip Saunders, vice president of air commerce for Europe, Middle East and Africa at Travelport, added: “We are delighted to welcome Cobalt Air to Travelport’s platform and look forward to supporting its growth objectives. Our Rich Content and Branding Solution will help promote the airline’s brand and increase revenue by facilitating upsell of branded fares, ancillaries and special promotions while continuing to develop Travelport’s position in the Cyprus travel industry.”;

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