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BA owner to launch low-cost long-haul airline

International Airlines Group (IAG) has announced a new low-cost long-haul airline brand called Level.

The British Airways parent company confirmed it will start flights from Barcelona to Los Angeles (twice weekly), San Francisco Oakland (three-times weekly), Buenos Aires (three-times weekly) and Punta Cana (twice weekly) from June 2017.

Level will operate the service with two new Airbus A330 aircraft branded in its own livery and fitted with 293 economy and 21 premium economy seats.

It will initially be operated by Iberia’s crew and create up to 250 jobs in Barcelona.

IAG said Barcelona was chosen as the launch city but it will look to expand its flights from other European destinations in the near future.

Fares start from €99/US$149 one way and tickets go on sale Friday at

Checked luggage (in addition to a free cabin bag), meals, seat selection and in-flight entertainment will be complimentary for customers flying in premium economy.

However, those flying economy will have to pay for food and in-flight entertainment. Wifi will cost €8.99.

Level's customers will be able to earn and redeem Avios – the loyalty currency for IAG's airlines.

Willie Walsh, IAG chief executive, said: "Level is an exciting new IAG airline brand which will bring a stylish and modern approach to flying at prices that are even more affordable. It will benefit from having the strength of one of the world's largest airline groups behind it.

"Level will become IAG's fifth main airline brand alongside Aer Lingus, British Airways, Iberia and Vueling. It will complement our existing airline portfolio and further diversify our current customer base.”

He added: "This is just the start. We're really excited about the opportunities for expansion and we plan to bring Level to other European destinations".

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