Manchester Airports Group (MAG) has acquired airport parking price comparison and booking agent SkyParkSecure for an undisclosed sum.
Based in Blackpool, SkyParkSecure allows customers to compare and book more than 300 parking options across 28 UK airports. In 2017, the site generated £2.2 million in revenue.
MAG says the acquisition will improve its distribution capabilities via national online channels, something its experts in its MAG-O division are also focusing on.
The purchase will also allow the group to improve its technology capabilities and rationalist costs in distributing parking products through greater scale in sales channels.
SkyParkSecure’s co-founder and MD Dean Pailing will join MAG following the acquisition.
Pailing commented: “Having spent the last 12 years building the SkyParkSecure brand and a base of over two million loyal customers, we’re delighted that our business has been acquired by MAG and that we will now have the opportunity to take both businesses to the next level in the online airport parking sector. This is an exciting time for our customers, as this relationship will enable us to provide a greater level of care and service, as well as increase our service offerings going forward.”
Andrew Harrison, CEO of Airport Services at MAG, added: “SkyParkSecure is another great acquisition for MAG’s Airport Services division. We have enjoyed a great relationship with Dean and the SkyParkSecure team, having traded closely with them for a number of years. They will add unbeatable expertise, tech and vision to our existing talent. SkyParkSecure is a successful, growing business and we are delighted to begin working more closely with the team.”