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Marriott unveils name for combined loyalty brand

Marriott Bonvoy

Marriott International is to combine its existing loyalty programmes under the new brand of Marriott Bonvoy.

The hotel giant will complete the integration of Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest under the Marriott Bonvoy banner from February 13, when it will be rolled out across all consumer platforms.

Marriott is also planning a multi-million dollar media campaign will promote the new loyalty programme.

The US-based hotel company, which acquired Starwood in 2016, completed the merger of the three loyalty programmes last year with members already able to book stays and earn and redeem points across all three programmes through one account.

Stephanie Linnartz, global chief commercial officer, Marriott International, said: “Marriott Bonvoy is a travel programme designed to bring to life our extraordinary portfolio of global brands in 129 countries and territories, while also providing endless inspiration for members to keep traveling and pursuing their passions.

“Represented by a simple, bold and modern logo, Marriott Bonvoy is welcoming and optimistic. Our 120 million members have access to the world’s leading hotel portfolio at the best room rates and member benefits, as well our collection of Moments experiences that bring exploration and discovery of the world to the forefront.”

meetmarriottbonvoy.marriott.com/

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