SACO, the Serviced Apartment Company, has appointed Patrick Michaels as director of sales for London.
Michaels has 15 years’ experience with five-star hotel brands and serviced apartments, having represented three of Korman Communities’ brands in both the US and London. Most recently, he was the London-based MD of extended stay company AKA.
Michaels will be responsible for developing relationships and partnerships with corporate travel buyers, TMCs and relocation companies.
Stephen Hanton, CEO of SACO, commented: “Patrick’s wide-ranging experience in hospitality and serviced accommodation make him a valuable addition to our team. London is a crucial region for SACO, and one in which we are continuing to expand our footprint, and his proven leadership and sales skills across brands will help us maximise opportunities in this dynamic marketplace.”
Michaels added: “This is an exciting time for the serviced accommodation sector and I am delighted to be joining SACO, one of the industry’s leading brands. I look forward to working with the SACO leadership team to shape and strategically grow their London portfolio and beyond. A concentration on strengthening client partnerships and building new relationships will be a key objective within this role.”