The HBAA is launching an International Charter, in a bid to outline how international hotels and venues can better work with UK hotel booking agents (HBAs).
The charter covers response times to enquiries, commission levels and payment terms.
The move is part of a strategy for British HBAs to expand their scope into a number of “key” outbound markets, including Europe, the Middle East and North America.
HBAA’s International Charter “represents a mark of integrity”, according to Steve Ockerby, chair of the charter’s committee: “We have been delighted with the amount of interest that overseas venues have shown.
“Everyone recognises that meetings and events are no longer confined purely to the UK and that a working practice needed to be put in place to clarify and strengthen the relationships between UK HBAs and overseas hotels and venues.”
Robbert-Jan Meinardi, area sales director at Grand Hotel Huis ter Duin, Noordwijk in the Netherlands, sees the charter as a “very important development for the [hospitality] sector”.
“Since adhering to the Charter it has paid dividends and we have already seen €70,000 of confirmed business from a large corporate, had we not signed the charter we would not have been considered by the agency.”