Serviced Apartment provider SACO has posted its “best ever” set of financial results, with an 8 per cent increase in occupancy levels.
The results for the year ending April 30 showed a 15 per cent occupancy rise in Birmingham, 11 per cent in Bath and 9 per cent in London.
SACO said this has resulted in revenue growth of more than 10 per cent.
Key changes for SACO over the past couple of years have included the introduction of a new reservation and distribution system, which allows a far greater choice of ways to book apartments, including Facebook, web chat, GDS, online channels and corporate portals.
This new approach has helped SACO record a 55 per cent increase in online sales, including more than 100 per cent increase in online sales.
SACO’s managing director Stephen Hanton said: “I believe the sector is seeing really positive growth as we and our colleagues demonstrate the value and lifestyle benefits of serviced apartments.
“Within SACO there is a real drive across all the teams to be ambitious and deliver outstanding results in every aspect of the business – including making sure we offer a very warm welcome to clients and guests at whatever point they come into contact with us.
“Combine that approach with the many innovative changes we have made this year along with significant client wins in both the corporate relocation and travel sectors and the results speak for themselves.”