Air France is to launch a new airline called Joon aimed at attracting the millennial generation.

Joon will begin operating mid-haul flights from Paris Charles de Gaulle airport in autumn 2017 followed by the launch of long-haul services in summer 2018.

Air France stressed that Joon, which will target travellers aged between 18 and 35, would not be low-cost airlines and was focused on becoming “a lifestyle brand and a state of mind”.

Dominique Wood, executive vice president of brand and communications at Air France, said: “With Joon, we have created a young and connected brand that will give the group a new impetus.

“Designed for our millennial customers, it will offer more than just a flight and a fare, it will offer a global travel experience.

“We’ll provide a further update in September, with more details on the brand’s content, products, services, destinations and range of fares.”

The company said the ambition was for Joon to become Air France’s “complementary younger sister, which will also inspire its customers to travel with its elder sibling”.

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