Cresta Business Travel has announced a new partnership with online event technology platform Asemblr to extend its corporate travel solution to include booking meetings, events and incentives globally.

Both companies have committed to continuously develop their technology, automation processes and a new age of TMC and MICE service solutions to “enhance their credibility in the market”.

Cresta Business Travel MD Denise Fraser commented: “This year marks our 50-year anniversary since the original conception of Cresta Business Travel in 1969… As a well respected, top 30 TMC, all eyes are permanently on us and the strategic moves and collaborations we make.

“As we enter the next phase of market development, it has become key to us to embrace technology and innovation within our strategy wherever possible, with the intention of enhancing our service offering to our existing vertical of clients and at the same time looking at innovative ways to introduce a new, untapped sector. What we identified within the team at Asemblr and their business model excited us. This partnership is an obvious natural market fit and puts us in a unique position to offer an extended niche service across our industry sector. This strategic partnership reinforces our brand proposition of providing a specialised and focused solution to our clients, tagging in additional products and services to simplify processes, save time, resource and boost ROI.”

David Lovett-Hume, founder and CEO at Asemblr, said: “I’m absolutely thrilled to announce this exciting partnership with a trusted and well-respected organisation. Denise and her team at Cresta are innovators like us, therefore it’s an exciting time for all of us as we move forward together to enhance their business model and service offering. The positive impact, adoption and footprint we are creating within the corporate and TMC world is recognition that the MICE industry is in need of change and modernisation. The positive feedback we have received by many corporations and organisations is a testament to that.

“Partnering with Cresta is, therefore, a natural alignment of a shared industry vision – to service clients in the most professional and advanced way possible, embracing technology and shortcutting billable processes. This will enable the TMC to focus on what is really important; providing a unique and bespoke service where industry expertise, vision and a human element is the biggest value-add. Cresta is renowned to be agile, flexible and an enviable TMC contender. We look forward to bringing new ideas, products and valued solutions alongside Cresta to the industry at large.”;

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